CANDLE CARE 101
Your candle's longevity and health lies in the first session of lighting your candle.
To give it it's best life:
1. Let the wax melt evenly across the entire surface, reaching the edges of the vessel. This is good practice, but only necessary for the first burn. You can be more lenient with subsequent burns.
2. Do not extinguish the flame pre-maturely. Extinguishing it pre-maturely will result in wax tunneling - the wax inside the candle burning in a smaller diameter that doesn't reach the edges of the vessel - which shortens the burn time of the candle considerably.